Wow this is an awesome article. If you are looking for your audience there are some great tips here
Out of all the social media platforms, LinkedIn is the platform that is the most corporate and career focused. This provides opportunities for companies to recruit employees, and opportunities for users looking for jobs to network with other people in their field. Lee Odden from Top Rank Marketing gives some good advice on how to put your best foot forward when marketing to LinkedIn users.
Sell yourself. Because of the nature of the platform, LinkedIn is where you will be scrutinized more than any other platform. Use your personal profile to confidently but accurately display what you have to offer to onlookers. Get to know the in’s and out’s of the platform and make sure all your bases are covered. It may be a good idea to pay someone to audit your page and give feedback on what you can improve.
Optimize your reputation. Outfit your page to the career…
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